Greg Battle

Internet Svengali. Ignoble Mogul. Entreprenerd. Hotshot Guitarist. Bit Fiddler. Push Up Lover. Dad. PHIL/NJ/NYC

Profile

Experienced Serial Entrepreneur and Product Lead with Proven Vision and Execution Skills
Internet | Greater New York City Area, US

Summary

Accomplished, entrepreneurial executive with over 15 years of progressive experience in formulating financial and internet strategy and vision, securing angel and venture funding, and architecting growth trajectories and infrastructures for early-stage start-ups. Recognized as intelligent, resourceful professional and tireless researcher with proven ability to identify and develop effective solutions. Insightful leader and staff advocate skilled in role modeling, building well-rounded cross-functional teams, defining performance metrics, and establishing standard of excellence. Available for relocation.
Specialties: Early-stage startups, internet strategy and vision, community tools, software architecture, behavioral modeling, reputation systems, discovery tools, search technologies, music technology, financial modeling, statistical methods, decision modeling, peer networks, competitive analysis, cross-functional leadership

Experience

  • Dec 2009 - Present
    Consultant at bit.ly / bit.ly
    Guided the product launch of and revenue discovery for bit.ly Pro and bit.ly Enterprise, the free and premium versions of branded URL shortening service resulting in over 14,000 requests and 2,500 customers including many large brands, publishers, retailers, campaigns and personalities. Branding, messaging, customer discovery and on-boarding process.
  • Jan 2009 - Present
    Digital Media Consultant / Self Employed
    - Takkle (High School Sports Social Network): Active advisor from 2006 to acquisition by Alloy in Q1 2009. - ServNation (Enterprise Software): Business plan, financials, investor and marketing materials review - Selerity Corporation (Financial Technology): Advised on go-to-market strategy, candidate search, due diligence, authored marketing strategy for web and print materials - PopTok (Online Video): Advised on corporate restructuring, rebranding, refocus of strategy resulting in the birth of AnyClip.com, TechCrunch 50 2009 Audience Award Winners. - Vibe (Print and Digital Magazine): Advised on the redevelopment of digital strategy including online/print convergence, content aggregation, audience segmentation/engagement, partnership and revenue optimization.
  • Sept 2006 - Present
    Co-founder and Chief Software Architect / Global Grind Digital Inc., LLC
    (http://globalgrind.com) Hip-hop automated and social news site combining multi-media aggregation, community and cultural relevancy funded by Russell Simmons and Accel Partners.
  • Jun 2005 - Present
    Hedge Fund Associate / Trigram Capital Management, LP
  • Aug 2003 - Present
    MBA Candidate 2005 / The Wharton School
  • Feb 2000 - Present
    Lead Developer / BET Interactive, LLC
  • Dec 1995 - Present
    Vice President / Donaldson, Lufkin, Jenrette
  • May 1995 - Present
    Consultant / Chemical Bank
  • Sept 1992 - Present
    Senior Programming Analyst / Sanwa Securities

Education

  • 2003 - 2005
    University of Pennsylvania - The Wharton School
    MBA in Finance
  • 1988 - 1992
    Princeton University
    BSE in Computer Science

Additional Information

Websites:
Interests:
investing, guitar, music production, reading, cooking comfort food

My Resume

Posts

Best hand job in Jersey City. No contest.

My man, Charles, getting his eat on at #betaday. It’s good to be the king.

@chartbeat big board and Patch.com on WPIX /cc @arctictony

Stanton Moore - “Stanton Hits The Bottle” - All Kooked Out!  He’s literally hitting the bottle.  Fresh drummer grooves.

Pinterest Marketing Platform

Look Out: Pinterest Marketing Platform Curalate Lands $750k Seed From NEA, First Round, MentorTech | TechCrunch

Rafer sez:
Three very smart words to put together. 

(via rafer)

gbattle sez:

Apu Gupta and the crew are a great crew.  He and I had a few pre-pivot discussions.  However, it’s not a pivot.  It’s a reboot.

Gizelle Smith & The Mighty Mocambos - “The Time Is Right For Love” - This is Gizelle Smith & The Mighty Mocambos.  Grit-n-soul.

I dress to kill, but tastefully.” - Freddie Mercury

section9:

Tonight’s dinner: Chicken and waffles with maple syrup.

Or, as radiantmeatball put it, I really am kinda southern.

I also made kale, but who cares about that?

Things that you can’t see, blues playing in the background and my buzz.

gbattle sez:

The best thing about living 5 minutes away from section9 is that I can see his food posts and roll over there quickly.  The worst thing about living 5 minutes away from section9?  Ummm, his other posts, and knowing I can’t move farther away fast enough.

Fried chicken won this time.  Pray for me.

Happy Mothers’ Day.  I miss you.  We all do.

Kylie Auldist - “Everybody Here Wants You” - Just Say.  Jeff Buckley cover is the weekender-ender.

“I’m only here for this moment …”

Walking and texting is now banned in Fort Lee, NJ. $85 fine. Wow.

“The fact of the matter is, you don’t give up what’s natural. Anything I’ve fantasized about, I’ve done.” - Ray Charles

“I never wanted to be famous. I only wanted to be great.” - Ray Charles

Wilson Pickett ft. Duane Allman - “Hey Jude” - Hey Jude.  Saturday is now complete.

“Dizzy Gillespie For President” pin from his actual run in 1963.  He would have renamed The White House to be The Blues House.  America chose unwisely.

caterpillarcowboy:

section9:

marksbirch:

The full stack o’ pancakes at the Brownstone Diner. This is for a few Tumblr friends that are big fans of this place…

Om nom nom! I’m so very jealous of you at the moment.

You bastard. Where’s my invite??

gbattle sez:

<3 Brownstone.

It was when I found out I could make mistakes that I knew I was on to something.” - Ornette Coleman

Marlena Shaw - “California Soul” - Spice of Life.  Good times in LA and SF this week.  Mandatory CA driving song.

“I always wanted to be a basketball player.” - Ronnie James Dio

Posts

May 08, 10:44 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/JbiE2y
Source: http://eccololtd.com/UI/Journals-The-Essentials-Blk-Ideas-Journal.aspx?ptype=3&mcid=137&pcid=137&ccid=158&pid=65717&ind=1
See who else is talking about this page http://lfto.tk/JbiE2y+

May 08, 10:41 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/IMWfGT
Source: http://eccololtd.com/UI/Journals-The-Essentials-Red-Create-Journal.aspx?ptype=3&mcid=137&pcid=137&ccid=158&pid=65715&ind=1
See who else is talking about this page http://lfto.tk/IMWfGT+

May 08, 10:40 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/IMW4Lu
Source: http://eccololtd.com/UI/Journals-The-Essentials-Journal-Allover-Print.aspx?ptype=3&mcid=137&pcid=137&ccid=158&pid=65960&ind=1
See who else is talking about this page http://lfto.tk/IMW4Lu+

May 08, 10:39 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/JcoPzz
Source: http://eccololtd.com/UI/Journals-The-Essentials-Thoughts.aspx?ptype=3&mcid=137&pcid=137&ccid=158&pid=65959&ind=1
See who else is talking about this page http://lfto.tk/JcoPzz+

April 01, 05:51 PM

gbattle shortened a link to this page on bitly: http://lfto.tk/H2FwvS
Source: http://sciencefiction.com/2012/04/01/game-of-thrones-season-one-recap/
See who else is talking about this page http://lfto.tk/H2FwvS+

March 03, 10:55 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/socialengagementfunnel
Source: http://leftovertakeout.com/post/18658831911/the-social-engagement-funnel
See who else is talking about this page http://lfto.tk/socialengagementfunnel+

February 20, 11:08 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/AtgJNU
Source: http://leftovertakeout.com/post/17948667028/mummy-and-daddy-take-weston-for-his-first-haircut
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February 20, 11:06 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/WestonFirstHaircut
Source: http://dl.dropbox.com/u/1218470/Files/Weston Haircut.zip
See who else is talking about this page http://lfto.tk/WestonFirstHaircut+

February 14, 10:33 PM

gbattle shortened a link to this page on bitly: http://lfto.tk/xHGkgT
Source: http://3.bp.blogspot.com/-_wgY0P_Bl_I/Th-ybOdFfKI/AAAAAAAAANQ/5ImyAGOaP4k/s400/610x.jpg
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February 13, 12:24 PM

gbattle shortened a link to this page on bitly: http://lfto.tk/yICoL0
Source: http://www.amazon.com/s/ref=sr_nr_n_2?rh=n:672123011,k:converse+kids,n:!672124011,n:679182011&bbn=672124011&keywords=converse+kids&ie=UTF8&qid=1329153631&rnid=672124011#/ref=sr_hi_4?rh=n:672123011,n:!672124011,n:679182011,p_n_feature_fifteen_browse-bin:3491822011,p_n_shoe_width_browse-vebin:1285064011&bbn=679182011&ie=UTF8&qid=1329153740
See who else is talking about this page http://lfto.tk/yICoL0+

February 13, 12:19 PM

gbattle shortened a link to this page on bitly: http://lfto.tk/AFmFcm
Source: http://www.zappos.com/boys-shoes~8W#!/converse-kids-boys-shoes/CK_XAVoC3AN6AtoEggECsBaQAQLAAQTiAgUYARIPCw.zso?s=goliveRecentSalesStyle/desc/
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November 27, 09:45 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/t5amfu
Source: http://leftovertakeout.com/post/6488164479/cmon-cnn-enough-already
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October 07, 12:40 PM

gbattle shortened a link to this page on bitly: http://lfto.tk/qbuNtC
Source: http://jenbee.tumblr.com/post/11143290143/hilary-and-kati-in-the-november-2011-issue-of
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August 11, 08:32 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/ttfmproduct
Source: http://dl.dropbox.com/u/1218470/Files/TurningTheTables.pdf
See who else is talking about this page http://lfto.tk/ttfmproduct+

August 11, 08:21 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/qg0JvF
Source: http://dl.dropbox.com/u/1218470/Files/TurningTheTables.key
See who else is talking about this page http://lfto.tk/qg0JvF+

August 11, 08:17 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/jukeboxhero
Source: http://leftovertakeout.com/post/7304606310/turntable-fm-revenue-model-jukebox-hero
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April 03, 08:12 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/h75nKd
Source: http://rickwebb.tumblr.com/post/4291795712/on-the-bubble
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March 30, 11:02 PM

gbattle shortened a link to this page on bitly: http://lfto.tk/hBtcrz
Source: http://www.facebook.com/careers/puzzles.php
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March 29, 09:33 AM

gbattle shortened a link to this page on bitly: http://lfto.tk/gbattlecv
Source: http://dl.dropbox.com/u/1218470/Files/Greg%20Battle%20CV.pdf
See who else is talking about this page http://lfto.tk/gbattlecv+

February 23, 03:36 PM

gbattle shortened a link to this page on bitly: http://lfto.tk/eWGi5C
Source: http://www.telegraph.co.uk/technology/news/8342450/Spotify-risks-being-derailed-by-Apple-subscription-charge-says-music-boss.html
See who else is talking about this page http://lfto.tk/eWGi5C+

Posts

May 19, 09:04 AM

100%!
Sent via G-Mobile

May 18, 03:02 PM

Is there an online version of this game? An app?  I used to *love* this game!

May 15, 11:18 AM

I love Charles and Nate too, but there's just so many other things to talk about.

I think you might be surprised to learn just how many people may be interested in traffic analysis software. As entrepreneurs get that much more serious about data as it relates to growth, or publishers rethink how to reward journalists based upon customer acquisition rather than word count, or ecommerce sites think about split testing funnel optimizations to maximize gross merchandise sales, they're going to need better tools that offer actionable output over Y.A.D. (yet another dashboard).

May 15, 10:26 AM

You guys are addicted to talking about PictureLife. (Not a bad thing)

May 15, 10:18 AM

Protocol != Interface != API.  Not sure who is teaching these things to folks today.  Protocols are definitions, not implementations.  There are no TCP/IP, HTTP, SMTP, XMPP, SSH "provider", simply implementations of a protocol/data definition.  Read up on RFCs.  By definition, protocols are open standards.

An easy analogy.  Socket wrenches.  1/2 inch socket is a definition, but every tool manufacturer can put out their own set and have it function properly by adhering to a standard or protocol.

Twitter, Facebook, Twilio all have APIs which are openly available but privately owned and centrally controlled.

May 15, 09:58 AM

That's the best line ever. It never gets old!

May 14, 07:52 PM

Word!
Sent via G-Mobile

May 09, 11:03 PM

Post doctorate!

May 02, 01:10 PM

+1.

There must be depth behind your rationale to pivot, beyond the quantitative analyses, beyond a time horizon, beyond your iteration turns left at your current burn rate.

Oddly, too many entrepreneurs are thinking that investor capital offers them the right to pivot ad infinitum.  Let's get technical here: in basketball, a pivot is where, after you've stopped dribbling, you keep one foot on the ground and rotate around with the other one.  A lot of these so called pivots are hops or worse, traveling fouls where they start dribbling again.

Let's call the game like it we see it folks.

April 30, 04:40 PM

That is awesome.  Wow!

April 30, 04:39 PM

I think about this often, but know a few who've done some work on this.  Fascinating space and approach.  A reverse Turing for identity.

April 26, 05:23 PM

I question how many people get the quote?  Hmmm.  Long live the WU!

April 24, 07:50 AM

In essence Bryce, you are speaking of a classical Benjamin Graham value investing method, namely, that the price I pay is less than my pro-rata share of the liquidation value of the company.  Liquidation preference effectively locks in the necessary floor and, like Mr. Graham, it is wise to consider the worst case scenario and let Mr. Market control the upper end.

However, I would love to hear more thinking about the liquidation value of an Instagram, Pinterest, Path or Quora.  What assets/inventory could each sell in a fire sale and how much are they worth?  This is where things get very, very interesting/illuminating, in a world of leased cloud computing, ephemeral users in a creator/attention economy, patent/IP avoidance, and low headcount lean startups, what's if any assets are there?  There's a compelling argument that the liquidation value of say Instagram is far below the money they raised, but I'll defer to you and and cohorts for an answer.

April 22, 09:20 AM

:-)
Sent via G-Mobile

April 22, 03:49 AM

100%.
Sent via G-Mobile

April 21, 07:55 AM

one of each please.

April 20, 05:08 PM

Word!!!
Sent via G-Mobile

April 19, 12:32 PM

Breaking bread is a realtime, interactive, social, hyperlocal and narrative platform.

The power of story and oral tradition will never be supplanted.

April 19, 04:57 AM

I know right? There's a lot of wisdom and insight in that. So much.

April 16, 12:14 PM

actually, i think the average vc backed acquisition was about $46mm a couple years ago when i researched it.  but still, that's average.  one instagram can certainly blow the average outward. i'm sure the median is closer to the ~$10mm that you said.

April 13, 10:24 AM

Thank you! I forgot about this post.
Sent via G-Mobile

April 11, 05:49 AM

In a world of increasing velocity of user growth and commensurate valuations, might there be a case to question where the rotational attention is coming from? Though you've explained who, from an investment perspective, is losing velocity, who is losing velocity in the attention economy to sustain this meteoric growth stories? Who is hit hardest by a hockeysticking Instagram, Pinterest, Tumblr and OMGPOP? Might it be Facebook, Amazon, Google and Zynga respectively, or the supernumerous fast followers and sleepy incumbents? And, in a world of of accelerated growth, might this volatility turn against any of these high flyers just as quickly if not faster?

April 10, 11:40 AM

Though you called Instagram, I disagree with you Gary regarding Path.  Path's growth/adoption for private networking just isn't there yet with a scant couple million users.  Time will determine value of the Facebook halo-effect.  I wish Dave and his crew the best.

April 10, 07:12 AM

You could do an entirely new survey on what an "overview of programming" entails.  I look forward to seeing what you put together Albert!

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